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[ 2009-12-25 11:49:00 | By: stuv125 ] |
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Excerpt from Brand air jordan shoes Channel; "The result of all of Nike’s ambushing appears to pay off though. Following the 1996 Atlanta debacle, many thought Nike had been an official sponsor of the games. More recently, a December 2001 study found that, from a list of 45 likely sponsors of the 2002 World Cup, 20 percent of those polled picked Nike. Rick Burton, executive director of Warsaw Sports Marketing Center at the University of Oregon, points out the obvious,wholesale tiffany silver, "Nike has done nothing illegal." Simon Pestridge, Nike’s brand manager, explains more diplomatically in an interview with MSNBC in February of this year: "Nike likes to come at things from a different angle.""
How do they do it?
Sometimes it’s as simple as jordan fusion running a sports related ad in the run up to and during the Games,mlb jersey, and other times they develop very complex advertising and promotion strategies that sneak in the back door and scoop Olympic athlete and spectator eyeballs. A growing number of small companies also use social media marketing and promotion strategies launched and operated straight from their own websites or online affiliates.
Over the last few years many companies migrated away from newspapers and television ads and used the internet to leverage Olympic momentum. Why? Well, in comparison it’s effective shox shoes and affordable, which means even small companies can do it. Pre-social media, traditional Olympic momentum strategies were impossible for smaller companies to implement because they simply could not carry the exorbitant advertising rates newspapers and television command.
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