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| ongest and most successful leather brands. |
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[ 2009-12-17 10:42:00 | By: tuvw826 ] |
Coach Kou Chi
1941 in New York, Manhattan, six leather artisans rely on exquisite craftsmanship,Designer Purses located in a loft where the family-style workshop to produce high-quality leather, COACH brand was born. The brand is also the United States by the market the longest and most successful leather brands.
Said, COACH, founder Liu Frankford first baseball glove from a pair of traditional production to get inspiration. He found that baseball glove The more you use the more smooth, so he learn from his techniques, and after careful handling, will be strong and durable baseball glove leather becomes soft and durable. This presents the fascinating natural leather lines and do not require complicated maintenance skills, but also to preserve the original appearance.
By the 1950s, COACH has launched dozens of classic style, the proportion of moderate handbag design. Quality and durability of these handbags, exquisite craftsmanship, female consumers in the United States to build a good reputation and has become the United States leather brand.
However, COACH brand design style has been quite satisfactory, although the quality good, but as Gucci, Prada and other trendy fashion leather goods in the United States of Europe quickly dominate the market, COACH some of the old customers started to leave, which makes COACH faced with tremendous pressure of competition.
996 years, in order to win back the traditional female consumers, COACH begin a large-scale strategic adjustments,Designer Purses and some of the positioning of advertising pointing to younger consumers. COACH first readjusted the company's management, and part of the manufacturing shift to Asia, Central America and Europe. At the same time, COACH expanded product line, new products, including watches, footwear, jewelry, hats, scarves and gloves.
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