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| explained Coope |
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[ 2009-12-17 16:03:00 | By: tuvw826 ] |
"Clothing companiesed hardy are now contacting us after seeing what we've done with Ed Hardy," explained Cooper. "They see it as more exposure for their brand and additional revenue for their company."
VSi recently licensed Skelanimals. Like the Ed Hardy brand, Skelanimals designs, which could be described as Hello Kitty's evil twin, are "tween edgy," appealing to young patrons even without immediate brand recognition.
"Skelanimals is also a fashion-drivened hardy bag license," said Cooper. "It's a license we considered specialty only, and we're taking it to the masses. But next year they are going into Target and rolling it out at other mass retailers. We're keeping in tune with the fashion industry."
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