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[ 2009-12-18 12:10:00 | By: tuvw826 ] |
But the biggest threat toed hardy the brand comes from online raiders who copy the content from legitimate Ed Hardy Web sites word-for-word and picture-for-picture. People searching for “Ed Hardy Hoodies” will find a host of fake sites that offer the gear at huge discounts.
A number of cases have gone through the courts trying to create firmer rules for blocking competitors and others from buying advertising words tied to a particular brand, although the law remains opaque.
“This is a particularly difficult situation and ised hardy bag what lawyers politely call an unsettled area of law,” said Mark F. Radcliffe, an intellectual property lawyer at DLA Piper.
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