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Richard Branson
[ 2009-12-23 17:06:00 | By: klmn064 ]
 
Rather than abandoning marketing to a marketing departmennike shox turbo t, they inject themselves into the heart of the process, churning out books, articles, conference shox shoes speeches, media interviews to keep their visibility machines boiling. Amid the resulting excitement and industry debate, they simultaneously personalize their company, expand their products exposure, and deepen both market share and loyalty from their nike shox monster customers.

Richard Branson, for example, has taken his Virgin conglomerate literally to new heights by attempting such stunts as piloting an air balloon around the world. Martha shox shoes Stewart, despite her legal troubles, has made herself and her firm rich beyond words by melting away the branding lines that traditionally divide a compacheap nike shox nys products from a CEOs personality. These are only two examples of results the process can produce.
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