Hermès bought aggressively from the farmers, and is still buying, though recently at prices far lower than in the past and lower even than the price of raising an alligator. All of this could be attributed to a very bad market. Luxury watch sales, on which the farmers are hugely dependent, are off by as much as 25 percent. But farmers look at the situation and say something does not add up.If alligator is still popular but is simply unaffordable, asked Zachary Casey, who until three years ago owned one of the largest farms in the state, why are thousands of the reptiles sitting unwanted in Louisiana? And why have prices for the raw product dropped so low? He says Hermès is hoarding the skins, forcing other fashion houses to pay dearly and leaving the farmers with few other options.
While the tanneries are offering farmers little for their raw product, citing the recession, fashion houses are complaining about the astronomical prices for tanned hides. Many labels are giving up and moving away from alligator altogether, and well-known luxury brands like Manolo Blahnik say it is increasingly difficult to make a profit on such an expensive product.
But things changed. In the mid 1990s, Hermèsgucci handbags began buying tanneries and, as of a couple of years ago, became the largest player in the exotic tannery business.
“Every time I go to Neiman Marcus and say every year the price is going up, they fight me tooth and nail,” said George D. Malkemus III, the president of Manolo Blahnik. “They say, ‘I’m not going to spend $4,000 for an alligator shoe.’ ”
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