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[ 2009-12-12 14:53:00 | By: klmn895 ] |
| Brands in sports, Nike is definitely a rising star (Nike Inc's predecessor company Blue Ribbon was born in 1963). However, in 2007, Nike acquired Converse has a long history (founded in 1908),fitness shoes, in 2008, Nike the 80-year-old Umbro (founded in 1924). Sports brand Nike is the king of them, the Austrian secret of its success so what, I try to explore the perspective of innovation and Nike.
Business model innovation
Against Coke, it will think of Coca-Cola, to bring sports shoes,jordan retrowe will think of Nike, Nike's success can be seen.
Nike's success was attributed to its unique business model - light mode of operation of assets, that is, we often say that virtual operators. Management Guru Tom Peters to use words like this: "do what you do best and outsource the rest."
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