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| online channel as well as the rest of the business |
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[ 2009-12-17 14:23:00 | By: tuvw281 ] |
- ETL for the Web GHD Pure White Specifically Designed by Speed-Trap to Feed Data From the Online Channel Directly, in Near-Real-Time, Into Teradata's Integrated Web Intelligence Solution, Providing Rapid and Simple Deployment for any Online Enterprise Speed-Trap, the online customer insight provider, http://www.Speed-Trap.com, today launches its ETL for the Web software product - a complete, ready-to-run application that captures, transforms and loads detailed online customer and behavioural data, from web sites and rich media applications, into Teradata data warehouses, using Teradata's Integrated Web Intelligence (IWI) solution.
Rapidly deployed crosschannel solutions
Through ETL for the Web, Speed-Trap can provide Teradata customers with accurate and detailed data on individual online web visitors, and feed this information immediately into IWI data models in their Teradata warehouse. This provides customers the ability to compile integrated, cross-channel view of their visitors and customers by integrating the data from online and offline channels.
As Rob Tuttle, Teradata's director of Pure Black GHD IV Styler solutions marketing says, "Our approach in Integrated Web Intelligence is to integrate detailed web behaviour data with other online data such as display, search, e-mail, blogs, as well as offline data from call centres, billing, retail store fronts, and more. Then, by exposing this data through advanced analytical solutions and leading BI tools, we open new doors for the online channel as well as the rest of the business."
Malcolm Duckett, VP Operations at Speed-Trap, "Our ETL product has multiple advantages for the Teradata customer, not least of which is GHD Pure Black the level of detail it provides in the customer records, and the rapid deployment that our Tag-Free(TM) http://tr.im/sttagfree technology provides. Individual visitors are recorded as exactly that - individuals - instead of summarized demographics and groups, and full historical information is provided so that marketing decisions made based upon the data are not short-sighted and will not run the risk of irrelevance."
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